TikTok vs Instagram: The Moderation War

Instagram is a tea room, TikTok is a rave party. You don't moderate both the same way. Trying to apply the rules of one to the other is a fatal mistake.

The "Roast" Culture on TikTok

On TikTok, slightly spicy comments (the "roast") are part of the game. It's a culture of wit.
If you delete every negative comment, you look like a fragile boomer or a soulless brand.
The Manova Strategy: We respond with wit, humor, and self-deprecation. A well-handled "hater" can become your most loyal fan on TikTok.

The Polished Aesthetic of Instagram

On Instagram, image is king. Comments must remain "clean", positive, and aligned with the feed's aesthetic.
Tolerance for trolls is much lower there. Users expect a safe and inspiring space.
Our teams switch hats instantly: "Bodyguard" on Instagram, "Stand-up Comedian" on TikTok.